Uniqueness is important but to be unique is not only about "looks". You need to have unique content and present it in a unique way. If you can achieve that, you are in business.
There are thousands of templates ready-to-go, if you find one that reflects your ideology and interprets what you or your organization are all about, buy it, tweak it, put your own content and you are ready to roll. But finding "that" right image is the problem, that's where you need experts.
An experienced web design company would be able to conceptualize your idea into a custom web design by making sure that it targets the right audience by looks, functionality and content.
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