There seems to be quite a buzz on what a landing page is all about. It's very simple, a landing page is where your visitors arrive after clinking on a link, from your website or from a different website.
A landing page should provide a single strong call to action. This call to action can be to obtain information from the visitor, convert the visitor into a lead, make a sale, etc.
Well crafted landing pages have better results than home pages. As when visitors land on a home page, they would need to find their way around the website, not knowing what to do, most of the times giving up and leaving the website.
A landing page should give visitors exactly what they were looking for to be able to capture their attention right away.
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