Web Marketing

Web Marketing, also referred to as Internet Marketing, i-marketing, online marketing, or e-Marketing, is the marketing of products or services over the web.

Businesses and organizations have different goals and purposes but most would like to achieve the following:

• Increase online visibility/exposure
• Drive traffic to their web sites
• Convert traffic into qualified prospects/leads

These days, a company's web site is the hub of any marketing campaign. Mostly every Ad on any medium has a URL on it.

Components

In order to run a successful Web Marketing Campaign, it is necessary to cover four major components:

• Attraction: Drive traffic to your site
• Retention: Keep users in your site
• Conversion: Convert users into clients or qualified prospects/leads
• Measurement: Monitor campaigns successes/failures for further improvement

There are several techniques and tools to achieve any or all of the Web Marketing Components above.

Advantages

• Cost: when compared to the ratio of cost against the reach of the target audience, Web Marketing is relatively inexpensive.
• Informatative: The nature of the medium allows consumers to research and purchase products and services at their own convenience.
• Measurement: Web Marketers also have the advantage of measuring statistics easily and inexpensively.
• Accountability: Web Marketing can offer a greater sense of accountability for advertisers.

Limitations

• New Technoloy: Web Marketing requires customers to use newer technologies rather than traditional media.
• Internet Speed: Low-speed Internet connections are another barrier.
• Experience: From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting.

In Summary, Web Marketing is the general term for a cost effective way of generating web exposure of products & services by providing extensive informational resources to web users and converting them to clients/prospects while monitoring the campaigns in real time to quickly change directions, if needed.